Quayside and Beach Outdoor digital signage

Dynamic selling is even encroaching on our quality time, but in an excellent way, now you will see outdoor digital signage at the quayside, but let us look at the pitfalls in installing dynamic signage in a hostile location.

When any outdoor digital signage solutions is used out of doors you do have to consider the surroundings it is located in, for example will the electronic advertising equipment be fitted in direct sunlight, this can cause all sorts of challenges, as this will cause the Display to over heat in the digital signage enclosures.

Everything has to be deemed, from the sun to the salt on the breeze, for example in heavy salt air, this will cause any dynamic advertising solution to fail, as the salt crystals will get into the monitor and corrode the circuit broads in the equipment and TV, so a special outdoor LCD enclosure has to be used, not just any outside Monitor enclosure, but a stainless steel casing as one particular grade of stainless steel is used for harbour and marine products and that is grade 316, as this has a high chromium content in the steel and considerably reduces any rust that is present in the air, these are also used in food and pharmaceutical applications due to the high contact to bleach based fluids.

The fashionable finish of a stainless steel LCD enclosure is astounding as typically the rich frequent quayside and beach locations on a regular basis, just look at the clientele who buy yachts and boats, so they would not tolerate a cheap looking solution.

If a steel Monitor enclosures was used, this would be attacked with the salt that is present in the air and cause the LCD enclosure to corrode possibly in the first month; this is why 316 stainless steel is the favored choice. This would definitely look off putting to wealthy guests, so this additional motive is why stainless steel is used.

So what is likely to be marketed on beach or harbour based digital signage, well the yacht club could market their bar and restaurant, whilst local boat chandlery stores could market their products and services, interesting directly with boat owners.

Weather conditions could be shown so that anyone taking a trip is aware of potential hurricane and storm conditions heading their way.

Now if the harbour club had a Wireless internet hot spot, an interactive digital Lcd advertising screen could be used, they could used it as a kind of way finding and find out what restaurants are available at the quayside they will stay at next and even make a table booking for a meal in the restaurant. This would involve wiring the lcd poster to the Internet so that the customer could touch the port on the map and then make their decision from the restaurants, bars, shows and even check out the environment before they get their.

Electronic signage is every where and being used to boost customers experiences, others are using dynamic advertising to raise brand awareness and publicize the new seasons range of garments. But what ever explanation they use them for, remember when you are drinking your Rum and coke where you heard about digital signage on the beach.

The author owns the leading manufacturer of LCD enclosures, their range of LCD enclosure offers protection for outdoor TVs in backyards and in outdoor digital signage.